Rewritten by machine and new technology
And now I understand the problems you can see"
The Rise of MTV
Into the 1980's, Britain continued to produce new rock acts more focused on theatrics of performance and the visual capacities of television. Across the Atlantic, the United States was beginning to catch up with the creation of MTV. However, most American bands lacked music videos because of an overall cultural belief that music videos were another pollution source on children’s minds. MTV was forced to seek videos from overseas and suddenly a new wave of British acts were invaded the United States (9). The first music video on MTV was “Video Killed the Radio Star" a song by a British group called The Buggles. Due to the dearth of American videos, British acts dominated the channel for several years. Other factors ensured this spread of British music videos such as MTV ignoring the many African American act's presence on the pop charts. Nevertheless, the actions of MTV put bands such as Duran Duran, Flock of Seagulls, and Soft Cell in mainstream American culture marking another British domination of the American rock scene (9).
(9)- Mon, Soundcheck |. "From Comiskey Park to Thriller: The Effect of “Disco Sucks” on Pop | WNYC Culture." WNYC - WNYC Blogs. Web. 21 Apr. 2010. <http://blogs.wnyc.org/culture/2009/07/13/from-comiskey-park-to-thriller-how-the-pop-music-audience-was-torn-apart-and-then-put-back-together/>.
